Top 5 Beauty Retail Apps on Unified Platform in Madagascar Q4 2023

During the fourth quarter of 2023, the top 5 beauty retail applications on a unified platform in Madagascar showed varied performance trends. Below, we delve into the weekly downloads and active user metrics for each app.

Representante Eudora from Grupo Boticário had a consistent presence in the beauty retail sector. Weekly downloads remained relatively stable, starting at 16 in late September and fluctuating slightly to end up at 14 by the last week of December. Active users saw a slight increase from 89 to a peak of 101 in late October, before settling back to 91 at the end of the quarter.

Purplle Online Beauty Shopping, published by Purplle.com, experienced a moderate decline in weekly downloads, beginning at 16 and dropping to 7 by the last week of December. Active users showed a similar trend, with an initial count of 83 and ending at 72, despite a peak of 94 in early December.

Nykaa - Beauty Shopping App by Nykaa.com saw relatively stable weekly downloads, maintaining around 7 to 8 downloads each week. Active users, however, displayed a more dynamic pattern, starting at 96 and peaking at 117 in mid-November before stabilizing at 107 by the end of December.

ЛЭТУАЛЬ: косметика, парфюмерия from ALKOR & CO LLC had minimal weekly downloads, fluctuating between 0 and 7 throughout the quarter. There was no available data on active users for this app during the period.

Lastly, Think Dirty by Think Dirty Inc. had a brief appearance in the data, with downloads recorded at 17 in the first week of October.

For more detailed insights and data on the performance of these beauty retail apps, visit Sensor Tower.